I recently shared an article titled, “The Other Social Networks That Matter in Asia” with my twitter followers. I did so because the article raised some interesting point that I believe is relevant to any serious social media tactician, operator or strategist.
Here is a brief summary of that piece. First, the article says without saying that Facebook is neither monolithic nor invincible in an ever evolving social media landscape. The article highlights a number of potential competitions that are stripping away Facebook’s asymmetric advantage. The article refers to options like Path, Plurk, Instagram, Google’s Orkut, Zing, Kakao Talk, sLine, Qzone, Wechat, Sina Weibo, Momo etc. In light of this reality, the article asserts that it is a wise idea for companies and communicators to look beyond Facebook in order to connect with ever increasing global social media users. Finally, the article points out that the increasing popularity of these emerging social media options may indicate a diminishing of Facebook’s popularity with global users. Additionally, it may also be a foretoken of the trajectory of what the future social media landscape will look like.
Is the article right in these assessments? Only time will tell. Be that as it may, I personally do not think that Facebook face any immediate danger. This is certainly not a guarantee for all eternity as Facebook may eventually assume a much greater risk if it does act proactively to re-posture itself for future success. At least that is my assessment. What is your assessment?
Does Facebook have much to be worried about? Please take a moment to comment. I’d love to hear your thoughts.
More later as life unfolds…
Jones
Jones Ofuasia 